The person behind
Born to Click

I'm Aga - a visibility strategist and digital marketing specialist with 17+ years of experience helping businesses get found, get chosen and grow with confidence. I work with local service businesses, trades, wellness and creative businesses who want their online presence to feel clear, intentional and supportive.

10+ Industries
clients advised across sectors

17+ Years
in digital marketing

2
Master's degrees

Hilton Hotels
Social Media Leadership Award

Built from experience.
Grounded in life.

My career in digital marketing began long before most of the tools we now take for granted existed. I learned by doing - building platforms, running campaigns, making mistakes and figuring out what actually moved the needle.

Then life intervened. An accident that shook my perspective. A job loss that forced a reckoning. Those weren't setbacks - they were redirections. They taught me something I now bring into every client relationship: that clarity, alignment and the right structure can change everything.

“Sometimes the clearest path forward only becomes visible after everything gets stripped back.”

That shift is what Born to Click is built on. Not trends. Not noise. Just calm, strategic thinking that helps small businesses get visible in the places their clients are already looking - with clarity, confidence and far less overwhelm than they expected.

"

★★★★★
"It's rare to find someone who combines deep technical skill with such a warm, approachable style. If you're looking for a digital marketing partner who genuinely cares about your success, look no further."

Wioletta Meszyńska

A little more about me
Beyond the CV

BASED IN: London - working with clients across the UK and internationally
ON HOLIDAYS: usually somewhere tropical - recharging before the next project
BORN TO CLICK CAME FROM: a bad date - but the name clicked immediately and never left

17+ years of real-world expertise

Long before I started working with small businesses, I was in the corporate world - managing digital presence for global hotel brands, running paid campaigns and learning what visibility really means at scale. I hold two Master's degrees which gave me the strategic foundations. But it was the years of hands-on work that taught me what actually moves the needle.

The results came quickly - and so did the recognition. From award-winning social media work to storytelling competitions, I learned early that strategy always beats volume. That lesson shapes every piece of advice I give today.

What I bring to every client is the kind of pattern recognition that only comes from 17+ years of seeing what works, what doesn't and why. When you book a strategic consultation, that depth is what you're getting access to.

Social Media Leadership Award - Hilton Hotels

Within 14 months of managing Hilton's social platforms from the ground up, I received a Social Media Leadership Award - competing against 400+ hotels across 35 countries. Strategy, not volume, was the difference.

Best Blog Story - InterContinental Hotel Group

I won IHG's storytelling competition despite having no prior blogging experience. It confirmed something I've believed ever since: understanding your audience always matters more than following the rules.

Before launching Born to Click, I spent 17+ years working in digital marketing across luxury hotels, boutique properties and the travel sector - with some of the world's most recognised hospitality brands:

Since launching Born to Click, I've had the privilege of working with brilliant small businesses across cafés, property, wellness, travel, therapy and local services:

Plus many more local businesses across the UK and internationally.

Expertise across every part
of your digital presence

This isn't a generalist offering. Every area I work in is something I've spent years studying, practising and refining - so you're getting depth, not a surface-level overview.

Website design & conversion: Squarespace Gold Circle member. Websites built to convert - not just look good. Structure, messaging and trust signals done right.
Google visibility and local SEO: Google Business Profile optimisation, local search strategy and making sure you show up when buying intent is highest.
Paid social & campaign optimisation: years of paid campaign experience - knowing what works, what wastes budget and how to make every pound work harder.
SEO & content strategy: understanding how people search, what they're looking for and how to make sure your business is the answer they find.
Email marketing & list building: building audiences that convert - thoughtful sequences and content that nurtures rather than sells.
Social media strategy: 17+ years across platforms - from managing global hotel brands to helping solo business owners show up with intention, not overwhelm.