I spent 17 years getting brands found. Turns out I am only just starting.
I’m Aga - a visibility strategist and digital marketing specialist with 17+ years of experience inside some of the world’s most recognised hotel and hospitality brands.
I now bring that same precision to independent, local service businesses - the ones who deserve the same strategic thinking as a five-star hotel, without the corporate price tag or the agency overhead.
The same precision. A different playing field.
My career began in hospitality digital marketing - managing online presence, social platforms and paid campaigns for global hotel groups including Hilton, Hyatt, InterContinental, Corinthia and Radisson Blu. I understood the seasonal pressures, the high-value guest mindset, and what it takes to make a business impossible to overlook in one of the most competitive industries online.
After years in the corporate world, I made the decision to bring that same rigour to the businesses I'd always cared about most - independent, local service owners who are brilliant at what they do, but were never handed a corporate marketing team to make sure people actually found them. They deserve the same level of strategic thinking, without the agency overhead or the corporate price tag.
That's what Born to Click is built on. Not trends or templates. Real precision, applied to the businesses who need it most - so the right clients find you, choose you and keep coming back. It's also why I turned that same framework into the Visibility Systemâ„¢, so any business could follow it themselves, on their own time.
"Sometimes the clearest path forward only becomes visible after everything gets stripped back."
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
·
Strategy that got noticed.
Within 14 months of managing Hilton’s social platforms from the ground up, I received a Social Media Leadership Award - competing against 400+ hotels across multiple countries. Strategy, not volume, was the difference.
I won IHG’s storytelling competition despite having no prior blogging experience. It confirmed something I’ve believed ever since: understanding your audience always matters more than following the rules.
The foundations behind the work.
Beyond the CV.
"It’s rare to find someone who combines deep technical skill with such a warm, approachable style. If you’re looking for a digital marketing partner who genuinely cares about your success, look no further."
The 5 visibility gaps costing your businesses direct enquiries.
Most businesses aren't losing clients because what they offer isn't good enough. They're losing them in five specific places online - and they don't know it.
Get instant access →
Let’s talk about your visibility.
20 minutes. No pressure. No pitch. Just a conversation about where you are and what’s possible for your business.
Book a Free Discovery CallOr explore the Visibility Systemâ„¢ →